Tutorial part 7. Ad template

Setting up a Ad template

This part will guide you through the process of setting up an Ad template, as in previous parts we will start by explaining the options and then give you an example of how a complete Ad template could look.

  • Template name Sets the name of the template
  • Template Status Sets the status of the template
  • Link to
    • Ad group template Here you choose which template it should belong to
    • Ad group Choose this option if you have a manually made campaign you want to attach the ad template to.
  • Ad properties
    • Ad title here you set the title of the ad, what you set here depends a lot on your goal with the campaign and the info in your feed.
    • Line 1 & 2 These two fields forms the body of the ad.
    • Display URL This is the URL that will be visible in the ad, i.e. not the destination URL.
    • Destination URL Here you set the URL to where you want people to be directed when they click your ad.
  • Filtering options
    • Also on this level there are filtering options, most likely you have done most of the filtering on earlier levels so you don't have to do it here, but it is possible to filter on this level as well.


Ad Template example

  • As you can see in the example I've chosen to link this template to my Ad group, make sure you link to the correct one, since this can't be edited after you have clicked save.
  • I've chosen to use $description as ad title, I've also added two built-ins to the string, the first on ?lower_case will lower case all characters. The second one, ?capitalize will make every first character in each word capitalize. This is done to prevent showing ads with mixed lower and upper case letters, mainly to make the ad more attractive.
  • When you take a look at Line 1 you can see that I haven't written the price directly into the add but instead used the {param1} expression, when I sync this with Google, Google will automatically take the value from Parameter 1 (which we sat on Ad group level) and add it here.
  • The Display URL can be set to any address you want to show, e.g. your main webpage.
  • When it comes to Destination URL it's another matter this should preferably be the product URL.
  • In the Preview box on the right you can see how your add is going to look, and remember {param1} will become a value when uploaded to Google.



Feedback and Knowledge Base