Bing value track tokens

Bing value track tokens

Also called dynamic text insertion.

You can use dynamic text placeholders to customise your ad text, title, and display URL. Additional dynamic text placeholders are available for customizing the ad destination URL.

Dynamic Text

Description

{keyword}

If the ad is displayed on the content network, then the string text to the right of the colon will be substituted into the URL.

Can also be used in the Ad copy.

{BidMatchType}

Substitutes the keyword into the URL.

  • For search ads:

    • be – exact

    • bp – phrase

    • bb – broad

  • For content ads – bc

{MatchType}

Substitutes one of the following delivered match-type codes into the URL.

  • For search ads:

    • e – exact

    • p – phrase

    • b – broad

  • For content ads – c

{OrderItemId}

Substitutes the keyword’s ID into the URL.

{AdId}

Substitutes the ad’s ID into the URL.

{QueryString}

Substitutes the search query string that the user entered into the URL.

{IfSearch: string}

If the ad is displayed on the search network, then the string text to the right of the colon will be substituted into the URL.

{IfContent: string}

If the ad is displayed on the content network, then the string text to the right of the colon will be substituted into the URL.

  • {param1:default}
  • {param3:default}
  • {param3:default}

Substitutes one of the keyword parameters into the URL. If the parameter is not set it will use the default value to the right of the colon will be substituted into the URL.

Can also be used in the Ad copy.

Feedback and Knowledge Base